Colour Schemes That Convert

Color Schemes That Convert: How to Pick Winning Palettes for Your Brand

Choosing the right color scheme isn’t just about looking good — it’s about driving results. The colors you pick can influence emotions, guide user actions, and directly impact conversions. Here’s how to build color schemes that don’t just attract attention but also convert visitors into customers.

1. Understand the Psychology of Color

Different colors trigger different emotions:

• Red: urgency, excitement (great for sales and clearance).

• Blue: trust, security (popular in finance and tech).

• Green: growth, calm, health (used by wellness and eco brands).

• Yellow: optimism, energy (good for grabbing attention).

Know your audience and align your palette with the feelings you want to evoke.

2. Stick to the 60-30-10 Rule

This classic design principle keeps things balanced:

• 60%: dominant color (background or main sections)

• 30%: secondary color (navigation, sidebars)

• 10%: accent color (CTAs, highlights)

This structure creates a cohesive look without overwhelming the user.

3. Make CTAs Pop

Your call-to-action buttons should stand out. Use a contrasting accent color to draw the eye immediately. If your site is mostly blue, try orange or yellow buttons. The goal: make it obvious where users should click next.

4. Consider Accessibility

Conversion doesn’t matter if users can’t engage with your site. Check color contrast ratios to ensure text is easy to read. Use tools like WebAIM’s contrast checker to keep your design accessible to everyone.

5. Test and Iterate

Even the most beautiful color scheme might not perform as expected. Run A/B tests with different palettes to see what resonates most with your audience. Data beats guesswork.

Bottom line: Good color schemes don’t just look professional. They guide behavior, create emotional connections, and — most importantly — convert.